Introduction

Outdoor digital message boards have become a powerful tool for public communication, allowing businesses, community centers, and municipalities to share information with maximum visibility. Whether used for advertising, announcements, or real-time updates, outdoor digital message boards engage audiences with dynamic content in high-traffic areas. In this post, we explore the benefits of outdoor digital message boards and how they transform public communication.

1. Benefits of Outdoor Digital Message Boards for Businesses

Outdoor digital message boards are ideal for businesses that want to stand out and capture attention in busy areas. Placing a message board outside storefronts or near entrances can attract potential customers by displaying promotions, special offers, and important updates. Digital message boards provide flexibility, allowing businesses to update messages frequently and tailor content to different times of day.

Example Project: At the Tawa Gateway Shopping Center, Ascend Studios installed an outdoor digital signage solution that allows businesses within the mall to reach a wider audience and improve customer engagement.

2. Real-Time Updates for Community Centers and Municipalities

Outdoor digital message boards are also valuable for community centers, schools, and government buildings. They allow real-time updates for announcements, event schedules, and emergency alerts. In high-traffic areas like city squares or outside municipal buildings, these message boards ensure important information is visible to residents and visitors alike.

Example Project: Ascend’s work with CityArts Gallery includes outdoor displays that keep the community informed about exhibitions, public events, and other local happenings.

3. Weather-Resistant and Durable Design for All Climates

Outdoor digital message boards must withstand diverse weather conditions. Today’s message boards are designed with weatherproofing to protect against rain, wind, and temperature changes. High-brightness LED displays make content visible even in direct sunlight, ensuring that messages remain readable day and night.

4. Customizable Content for Diverse Audiences

One of the greatest advantages of outdoor digital message boards is their ability to display customized content. Businesses can tailor messages to different demographics, municipalities can share timely updates with residents, and community centers can promote upcoming events. Customizable content makes outdoor message boards a versatile tool for any organization.

5. Applications of Outdoor Digital Message Boards in Public Spaces

Outdoor digital message boards aren’t just for businesses and municipalities—they’re also useful for public parks, transportation hubs, and event spaces. Placed in high-traffic public spaces, digital message boards provide directions, safety messages, and event announcements to keep visitors informed and engaged.

Example Project: The Kennedy Space Center leveraged Ascend’s expertise to set up outdoor digital displays for directional support and informational messaging, improving visitor experience and safety.

Conclusion

Outdoor digital message boards are a game-changer in public communication. With weather-resistant designs, real-time updates, and customizable content, they allow businesses, communities, and public spaces to share information dynamically and effectively. Ascend Studios specializes in designing outdoor digital signage that enhances visibility and engagement. Contact us to learn more about how outdoor digital message boards can elevate your communication strategy.

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Featured Project

Burns McDonnell, EPIC LED Video Wall

Designing the Ultimate 360 EPIC LED Video Wall Room

Our friends at Burns McDonnell, the world’s top engineering firm, tasked us with designing and building an EPIC, State-of-the-art 360 LED video wall room. Consequently, this state-of-the-art space allows them to physically preview all their 3D CAD files and engineering projects. As a result, it provides an immersive experience that significantly enhances collaboration with their teams and clients.

Enhancing Collaboration Beyond VR

Although many companies use VR for CAD file walkthroughs, VR often falls short in terms of real-time discussion. Specifically, it lacks the capability for team members to see where others are focusing or pointing. Therefore, our 360 LED video wall bridges this gap by allowing everyone in the room to view and discuss the designs simultaneously, creating a more interactive and engaging experience. Our 360 LED video wall does allow for everyone to experience their out-of-this-world design but also shows the client why Burns McDonnell is simply the best engineering firm in the world. They are always pushing the edge of technology to set the standard within their industry.

Proud Partnership with Burns McDonnell

We are genuinely thrilled to be Burns McDonnell’s official LED video wall partner. Notably, witnessing their innovative launch pad designs and experiencing the sensation of being 40 stories high up is truly extraordinary. This project not only highlights their groundbreaking designs but also underscores why Burns McDonnell remains a leader in engineering excellence.

Collaboration with Igloo Vision

In this groundbreaking project, we partnered with Igloo Vision, whose software suite expertly manages the 3D CAD integrations. Meanwhile, Ascend took charge of all other aspects, including software and media management, hardware design, installation, and implementation. Consequently, this collaboration ensured a seamless integration of cutting-edge technologies.

A Global First – 360 LED video Wall Room

We are proud to announce that this is the world’s first 360 LED video wall room. Furthermore, it is a pioneering achievement, with only one other similar room located in Dubai. Thus, the immersive experience provided by this room is truly mind-blowing and sets a new benchmark in the industry.

Easy Streaming and Control

The system allows the Burns McDonnell team to stream their designs effortlessly from networked computers or through local wireless connections. Additionally, our design includes high-quality K-Array speakers, full-color programmable recessed lighting, and a sophisticated control system. Consequently, team members can easily manage everything using a wall-mounted touch panel or Surface tablet, making the system both intuitive and user-friendly.

A Team Effort

This project was indeed a significant team effort involving the entire Ascend team. We are extremely proud of the final product and deeply grateful for the opportunity to collaborate with such an innovative and industry-leading client.

Watch the Installation Film

Finally, don’t miss the film showcasing the installation process. It beautifully captures the transformation and highlights the incredible features of the world’s first 360 LED video wall room!

See Project